移动端预订：中国规模最大，印度增速最快

【环球旅讯】（本文编译自Tnooz）法国数字营销科技公司Criteo和英国市场调查公司Euromonitor International近日联合发布的报告显示，亚太地区的移动端旅游预订实现了增长，且不仅限于中国市场。

此报告引用了Euromonitor的数据，来自9个国家的1900名消费者就其旅游搜索和预订方式接受了调查。

显然，中国市场的规模之大使其在预订量上位居领先，但同时有些市场的增幅更为显著，比如印度。

当今中国是世界上人口最多的国家（14亿以上），联合国近日发布的报告称，“印度人口数量或将在7年左右的时间赶超中国”。

数据显示，2017年亚太地区在线旅游销售额中，移动端预订量占50%，预计这一比例到2020年将上升至58%。对于各个国家来说，中国移动端预订占比最高，而增幅最大的国家则是印度，Euromonitor预计印度市场在2017-2020年之间移动端预订量的复合年增长率将达到62.2%。

移动端旅游预订量
（上图：亚太地区；下图：中国、韩国、澳大利亚、日本、新加坡、台湾、印尼、印度、越南）

移动端预订量的增长可能意味着智能手机的普及率也在提高。印度在这方面的增幅将再次超越中国，而所有市场的智能手机的使用率都将持续上升，印尼和越南增长显著。

2016 & 2020年智能手机普及率
（印度、印尼、越南、中国、日本、澳大利亚、韩国、新加坡、台湾）?

如今印度拥有最高比例的通过移动端浏览和预订的旅行者，分别为62%和54%，亚太地区平均值为43%和34%。

此研究还对移动浏览器预订和App预订进行了对比。澳大利亚人最倾向于使用移动浏览器预订，而中国人则倾向于使用App预订。在9个国家中，有5个国家的App预订占据预订方式的主导地位。

智能手机浏览器预订（灰色）和智能手机App预订（橙色）的国家和地区
（澳大利亚、日本、新加坡、越南、印度、台湾、印尼、韩国、中国）

此报告的其他数据：

亚太地区66%的人点击了重定向广告；

韩国人更倾向于通过比价网站（而不是OTA）进行预订；

越南、日本、新加坡的千禧一代更倾向于通过PC电脑（而不是智能手机）进行旅游搜索和预订。

此研究还表明，对于亚太地区在线旅游搜索和预订，移动端毫无悬念地占据更多的市场份额。预计2020年亚太地区的在线旅游市场价值将达到4460亿美元，同比2016年增长72%，其中移动端预订将占据这一增长比例的四分之三。

不同国家的增长率和用户预订习惯也不同，这说明了不同地区的机遇也有差异。中国理应扛起移动预订增长的大旗，而印度或许在10年的时间内夺得市场的主导地位。（Nic编译）

[global travel inquiry](this article compiled from the French Tnooz) digital marketing technology company Criteo and the British market research company Euromonitor International recently jointly issued a report, the mobile terminal Asia Pacific Tourism reservation to achieve growth, and not limited to the China market.

The report cited data from Euromonitor and surveyed 1900 consumers from 9 countries about their travel, search and booking methods.

Obviously, the size of the Chinese market has taken the lead in terms of bookings, but at the same time some of the market has been growing more dramatically, such as India.

Today, China is the most populous country in the world (more than 1 billion 400 million), and the UN recently released a report saying that &ldquo, the population of India, will overtake China's &rdquo in about 7 years;.

Data show that in 2017 the online travel sales in the Asia Pacific region, the mobile terminal bookings accounted for 50%, it is expected that the proportion will rise to 58% by 2020. For each country, China Mobile accounted for the highest end of the book, and the largest increase in the country is India, Euromonitor is expected to grow at a compound annual market of India mobile terminal bookings in the years 2017-2020 rate will reach 62.2%.

Mobile travel bookings
(pictured above: Asia Pacific region. Following: China, Korea, Australia, Japan, Singapore, Taiwan, Indonesia, India, Vietnam)

The mobile terminal bookings growth may mean that the popularity of smart mobile phone rate also increased. India's growth in this area will overtake China again, while smartphone usage in all markets will continue to rise, with Indonesia and Vietnam growing significantly.

2016 & smartphone penetration rate in 2020
(India, Indonesia, Vietnam, China, Japan, Australia, Korea, Singapore, Taiwan)

Today, India has the highest percentage of travelers who browse and book by mobile terminals, 62% and 54%, respectively, with an average of 43% and 34% in the Asia Pacific region.

The research also compared mobile browser reservations with App reservations. Australians are most likely to use mobile browsers to book, while Chinese tend to use App reservations. In 9 countries, App reservations in 5 countries occupy the dominant position of booking.

Smartphones, browsers, reservations (grey) and smartphones, App booking (Orange) countries and regions
(Australia, Japan, Singapore, Vietnam, India, Taiwan, Indonesia, South Korea, China)

Other data for this report:

66% of the Asia Pacific region clicked on redirected ads;

Koreans are more likely to make reservations through price parity sites (rather than OTA);

Millennials in Vietnam, Japan and Singapore are more likely to travel, search, and book on PC computers rather than smartphones.

The research also shows that the mobile terminal is no doubt occupying more market share for the online travel search and booking in the Asia Pacific region. The value of the online travel market in the Asia Pacific region is expected to reach $446 billion in 2020, up 72% from 2016, of which mobile terminal bookings will account for 3\/4 of the growth rate.

The growth rate and user reservation habits in different countries are different, which shows that there are differences in opportunities in different regions. China should carry the banner of mobile reservation growth and India, perhaps in 10 years to win the leading position in the market. (Nic compilation)